https://shortms.com/ Smart links. Sharper marketing. en Sat, 24 Oct 2026 08:08:14 GMT https://shortms.com/link-analytics-metrics-that-predict-conversion/ https://shortms.com/link-analytics-metrics-that-predict-conversion/ Clicks are easy to count and easy to obsess over — but they tell you surprisingly little about whether a campaign works. These are the link analytics metrics that predict real conversion, and the vanity numbers you should politely ignore. ShortMS Data & Analytics Sat, 24 Oct 2026 08:08:14 GMT https://shortms.com/why-branded-short-links-build-trust/ https://shortms.com/why-branded-short-links-build-trust/ Generic short URLs look like spam and quietly tank your click-through rates. Here's the case for branded short links, plus a practical walkthrough for getting your own domain set up. ShortMS Brand Strategy Sat, 24 Oct 2026 08:08:14 GMT